Pam & Tommy Concept Ad
The Emmy nominated show Pam and Tommy was a show I greatly enjoyed, as well as their ad campaign. I took inspiration from what the team at Hulu had created as well as what I saw fans make to create two ad designs.
Keeping with the VHS theme of the show and ad campaign, I used the concept of film to showcase the characters individually. Using a stack of VHS tapes to display the title, release date, and streamer. I used a warm tone overlay to give the effect of the film being older. I wanted this ad to look seamless, like something that could be a part of the campaign.
I took more of a creative liberty with this one. Still keeping with the VHS theme, but making it a little brighter. I used a still from the show, cutting out the characters and putting them on a road with the classic LA sunset. For the title I took different 90’s style lettering to spell it out. I then scribbled the show’s slogan on the front of the VHS. This design is meant to not look seamless and more home made.